Privacy Policy

This Privacy Policy explains how Wrbrooch (“we”, “us”, “our”) collects, uses, stores and protects your personal information when you visit our website, purchase products, use services or interact with us. By accessing our website or using our services, you agree to the collection and use of your personal information in accordance with this Policy. We comply with global privacy regulations including the General Data Protection Regulation (GDPR).

Information We Collect

We collect only necessary personal information (data minimization principle), including:

  • Personal Identification Information: Full name, email address, phone number, shipping/billing address (collected when placing orders, creating accounts or contacting customer service, for order fulfillment and after-sales service).
  • Payment Information: Payment-related details (e.g., credit card info) processed by trusted third-party payment processors; we do not store full payment card information directly.
  • Usage and Technical Information: IP address, device type, browser version, browsing history and visited pages (automatically collected when visiting our website). We use necessary and performance cookies (consent required for non-essential ones) to improve user experience and analyze behavior.
  • Other Information: Voluntarily provided information (e.g., preferences, feedback) from promotions, surveys or support inquiries, to improve products and services.

How We Use Your Information

We use your information only for stated purposes (purpose limitation principle), including:

  • Process and fulfill orders (verify identity, arrange shipping, process payments).
  • Communicate with you about orders, deliveries, returns and customer inquiries.
  • Improve website, products and services via user behavior and feedback analysis.
  • Send marketing communications (with your explicit consent; unsubscribe anytime).
  • Ensure website/service security, prevent fraud and comply with legal obligations.
  • Respond to your requests, comments or complaints timely.

How We Protect Your Information

We implement technical and organizational measures to protect your information (in line with GDPR), including:

  • Encrypt sensitive data during transmission and storage (industry-standard encryption).
  • Limit access to authorized personnel only and conduct regular data protection training.
  • Update security systems and conduct regular security audits.
  • Cooperate with trusted third-party service providers complying with privacy regulations.

Note: No data transmission/storage is 100% secure; you are responsible for keeping your account credentials confidential.

Sharing Your Information

We will not sell, rent or share your personal information with third parties for their marketing without your consent. We may share it with the following parties only to fulfill services and comply with laws:

  • Payment Processors (e.g., Stripe, PayPal) for secure payment processing and fraud prevention.
  • Logistics Partners (e.g., DHL, FedEx) for order delivery (name, shipping address, order details).
  • Service Providers (website maintenance, analytics, customer support, marketing) who agree to protect your information.
  • Legal Authorities (if required by law, court order or to protect rights, property or safety).

Cross-border data transmission (if applicable) complies with GDPR via approved Standard Contractual Clauses (SCC).

Your Data Rights (GDPR)

You have the following rights; we respond to requests within 30 days:

  • Right of Access: Request a copy of your personal information.
  • Right of Rectification: Correct inaccurate/incomplete information.
  • Right to Erasure (“Right to be Forgotten”): Request deletion (if no legal retention obligation).
  • Right to Restrict Processing: Request restriction of processing in certain circumstances.
  • Right to Data Portability: Request structured, machine-readable data or transfer to another controller.
  • Right to Withdraw Consent: Withdraw marketing consent via “unsubscribe” links or customer service.

Cookies and Similar Technologies

We use cookies (small text files) to enhance experience and analyze traffic:

  • Strictly Necessary Cookies: Essential for website operation (no consent required).
  • Performance Cookies: Analyze user interaction (consent required).

You can adjust browser settings to block/delete cookies, which may affect website functionality.

Changes to This Policy

We may update this Policy to reflect practice, technology or legal changes. Significant updates will be posted on our website with the last updated date. Continued use constitutes acceptance of updates.

Contact Us

For questions, concerns or requests about this Policy or your personal information, contact us at: Email: support@wrbrooch.us